Roshan Ali
Design Lead / Brand · Product UI/UX · Motion · AI
Multidisciplinary design lead with 12 years across brand identity, product UI/UX, motion and print, nine of them in Qatar with two banks, a WPP agency and a luxury fragrance house. My clients have included Qatar embassies, royal-family brands, the Ministry of Interior, Msheireb Properties, Commercial Bank and Doha Bank. I build the systems behind the work (brand guidelines, design systems, developer and print handover) and use AI tools daily for design, image and video to get from concept to finished work faster.
Experience
Lead Designer / Maison Mirwad, Doha
Nov 2025 – Present- Lead brand, digital, marketing and print design for the house and its clients, including Qatar embassies, royal-family brands and the Ministry of Interior.
- Art-direct and produce long-form publications in InDesign, most recently the 85-page “Discover Shanghai” booklet for the Qatar Embassy, Shanghai.
- Turn business data into executive presentations, management reports and infographics for leadership and clients.
- Set up an AI-assisted production workflow: Claude for designs, web apps and client deliverables, plus AI image generation and Higgsfield AI video for campaigns.
- Manage the brand’s web presence and content on Shopify and WordPress.
Senior UI/UX Designer / Commercial Bank, Doha
Apr 2025 – Nov 2025- Led design of the bank’s CRM: user flows, wireframes and responsive UI in Figma.
- Designed 360° dashboards for CET, Retail, Corporate and Product, translating Excel-based KPIs into recurring executive dashboards and presentations.
- Built a scalable design system and ran developer handover with annotated specs, component libraries, design QA and SharePoint documentation.
Lead Designer / Mirwad, Doha
Dec 2020 – Apr 2025- Led branding, packaging and social campaigns for the brand and its clients, from concept to production.
- Designed UI/UX for client mobile apps and the brand website; created landing pages and marketing assets that increased engagement.
- Set design standards and kept quality consistent across teams, channels and projects.
Co-Founder & Design Lead / Fepper, India (concurrent)
Jun 2021 – Jan 2025- Co-founded a multi-platform food-delivery product and designed the customer, vendor and admin apps end to end.
- Defined the brand identity, UI/UX and interaction patterns; led creative direction for both brand and product.
Graphic Designer / JWT Doha (Msheireb account)
Feb 2019 – Dec 2020- Created campaigns and visuals for Msheireb Properties, Museums, Downtown and Zulal Wellness Resort, including corporate presentations, digital UI, brochures and large-format signage.
UI/UX Designer / Doha Bank, Doha
May 2017 – Jan 2019- Led the UI/UX redesign of retail and corporate internet banking, improving flows and consistency based on user feedback.
- Delivered wireframes, user journeys and prototypes; worked with analysts and developers through handover to pixel-perfect, responsive UI.
Earlier roles / India
Oct 2014 – May 2017UI/Visual Designer, Medlife (PharmEasy): doctor-booking app across patient, doctor and admin flows. Graphic Designer, Mystifly: travel-portal visuals, infographics and data-driven presentations. Creative Designer, Gergstore: visual identity, packaging and digital content for e-commerce and real estate.